Case study document on marketing of Burj Al Arab in Dubai.

Abstract: This paper discusses the commercializeing of Burj AlArab hotel in Dubai. It contains a brief interpretation of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT outline has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the merchandiseing escort shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab stack worry and develop its policies to keep it top in competitive market of Dubai. BURJ AL ARAB - The Arabian Tower of the Jumeirah Beach Resort. With 321 meters, this is the world´s tallest hotel, and 60 meters shorter than the Empire State Building. This all-suite hotel stands 27 double-height storeys amply and comprises 202 duplex suites. Your transfer to the hotel may be arranged by one of the world´s largest fleets of Rolls Royce. Reaching new senior high s chool of luxury and service levels, Burj Al Arab offers a choice of 142 1-Bedroom rattling(prenominal) Suites, 18 1-Bedroom Panoramic Suites, four 1-Bedroom Club Suites, 28 2-Bedroom Suites, sixsome 3-Bedroom Suites, two Presidential Suites and two Royal Suites. The finest materials have been sourced from intimately the globe for your luxury and comfort, coming together in only designed and handcrafted interiors.

All suites feature floor to ceiling windows and be of course equipped with the latest technology like synergistic television (with a camera that views all visitors to the suite - and you heap give access to them without leaving the comfort of your bed or the armchair), all- purpose office equipment, laptop computers a! nd internet access(First class swallow 2006)Dubai :-Dubai is the most populous and second largest emirate (in terms of size) in the unification after... If you want to get a full essay, order it on our website: OrderEssay.net

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