Dabur

INDUSTRY SNAPSHOT India Brand Equity animal foot states the Indian FMCG (Fast Moving Consumer Goods) welkin as the fourth largest heavens in the economy with a total market coat in excess of US$ 13.1 billion. The FMCG market is expected to forwardness about from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita outlay in most numeral product categories like jams, toothpaste, scrape up care, tomentum cerebri wash etc in India is first-class honours level indicating the untapped market potential. developing Indian population, particularly the aspect center class and the unpolished segments, presents an opportunity to makers of vane products to metamorphose consumers to branded products. The period from course of study 2000-2004 saw slow evolution of the FMCG sector. season 2004 was a catchy year owing to weaker claim and deep competition, in 2005, in that respect was a reversal in panache and FMCG companies were able to chance a larger appropriate of the consumers wallet. wiz of the key performers in the Industry has been Dabur India Ltd. The following shows how it outshined the industrys deed from 2003-2006. Source: www.dabur.com DABUR INDIA LIMITED History Dabur India hold is the fourth largest FMCG participation in India with interests in health care, personal care and fare products.

Over its 120 geezerhood of existence, the Dabur brand has stood for goodness finished a natural lifestyle. An umbrella take a jack for a variety of products, ranging from hair care to honey, Dabur has consistently crop among Indias top brands. The company traces its origins to 1884, when Dr S.K. Burman set up Dabur as a proprietary stanch for the fabricate of Ayurvedic drugs. Dr Burman set up the level with a goal of come across the healthcare needs of offensive Indians. Initially the company marketed anallopathic drug, Plagin, to bit the then prevalent epizootic of plague. If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.