Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major part in go under consumers determine direction , genial disposition and attitude . on that point argon a number of ways of correspondence what plow , myth and political orientation Levi s communicates and what lifestyle it promises to provide . Levi s jeans ingest along 2 types of sour , the tangible and the cultural (O Sullivan et al . 1998 . The substantial function of Levi s jeans is to meet the postulate of warmth decency , comfort , and so on , and so frontwards . The cultural function is concerned with meanings and quantifys : Levi s jeans can be use by the consumer to construct meanings of ego , of kindly identity and social relationshipsThe absence of social flier in Levi s jeans gives one the sack from confinement and bondage to be oneself (and , I suppose , in extraordinary cases , to conceal oneself from spacial relation , which certainly , points to a valid paradox that the relish to be oneself leads one to bust the same clothe as everyone else , which is only(prenominal) a specific exercising of the paradox deeply consecrate into American (and Western political orientation that the most widely held range relating to a community as a whole is that of individualism .

The longing to be oneself does non mean the desire to be at heart unalike from everyone else , hardly rather to billet individual differences within communal allegianceAnother group of meanings Levi s sends cantered on somatogenetic beat back temper , activity , physiologic characteristics of a person . These meanings , again , are endeavours to deny class differences : the visible irritability connoted by Levi s jeans allows the materialistic students to place themselves in a distinction with a extremely selective set of meanings of physical labour (its sense of self and its state of being productive , but of course not its subordination and exploitedness Levi s jeans were and...If you want to get a full essay, show it on our website: Orderessay

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