Entrpreneurship - What is an Entrepeneur? Starbucks CEO in the making.

What is an entrepreneur? An entrepreneur is an individual who creates new business purpose in the economy. They can create this new business by introducing a new product or by creating a new market for an existing product. But there is a big difference in macrocosm just an entrepreneur, and cosmos a highly winning entrepreneur. There argon control light characteristics that an entrepreneur possesses and employs, which makes him successful. Self confidence and determination are 2 of these major characteristics. But just having a heavy(p) appraisal and confidence may not be enough to pursue as a entrepreneur, some managerial competencies are required in conjunction to make their product view or service flourish into a business. Howard Schultz, chairman and chief executive officer of Starbucks is a prime example of a successful and rigid entrepreneur. He came across an view and embellished on it, until it became a successful corporation. Howard Schultz is a great example of a successful entrepreneur. Schultz was on the job(p) as a Vice President of Hammarplast, a Swedish shaper of kitchen equipment. He noticed that a small corporation in Seattle was ordering a lot of a incident room drinking chocolate maker, and he was struck with curiosity. Schultz went to Seattle and met with the three avowers of this company, called Starbucks.

Schultz was impressed with their quartette stores, and the fact that they could sell premium hot chocolate to a slightly upscale, urban clientele. He thought that the idea of gourmet coffee stores could be a much bigger picture, a home(a) franchise. After a lot of persistence and talking, and although they didn t jibe with Schultz that the idea could be ! taken nationally, he was hired by the original owners to lead them. Schultz later left Starbucks to open his own train of gourmet espresso bars, and after a year or so, If you privation to get a full essay, order it on our website: OrderEssay.net

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