Johnson & Johnson PR Campaign

Executive Summary         The purpose of this paper is to provide a Public traffic Campaign to Johnson & Johnson for moving an breathing production forwardness overseas. This is a very sensitive topic, besides the business abstract showed this would in the best interest for the corporation. This PR thrust is to be reviewed with the board of directors for approval as the cipher for the thrust is $277,000.00. PR Campaign There ar human beings traffic and political risks associated with deciding to outsource beyond our borders. In a weak domestic economy in which good, superior paying and stable jobs ar hard to bed by, in that location is increasing public and political safeguard to allowing strange workers into the U.S. This metro is reflected in a reduction in the keep obliterate of U.S. visas being issued, and political resistor to outsourcing work overseas. Such resistance has been expressed in the recent passing of laws prohibiting the outsour cing of certain communicate funded call center operations to service providers overseas, nonably in New Jersey. Also, if the economy weakens it is possible that there will be political pressure to pass laws barring the procurement of engineering science developed overseas by any state or the federal government. Furthermore, be on the lookout for large-scale consumer backlashes against companies that induce extensive subprogram of offshore outsourcing arrangements to reduce costs.

It is clear that some(prenominal) companies are concerned about potential public relations issues ground on the efforts that companies undertake to avoid revealing the situation that they use offshore ser vice providers. At Johnson and Johnson, the ! opposition that we are receiving is not from angry protesters and politicians but from our own employees. This area of the PR campaign will focus on this group and how to help subside some of their concerns.         Their opposition can take many forms. Individuals... If you undeniable to get a full essay, order it on our website: OrderEssay.net

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