An Investigation into the Market for "Western Music" in China

Abstract The survey investigated some regions of the up-to-date situation of the western medicament (western European, north American, and Australian harmony ,but normally recognized as western music by Chinese )market in mainland China and Chinese clients behavior with the inclination of giving some advice for companies which jot to enter or research the market.30 Chinese students were asked to complete a questionnaire, which displayed their familiarity of the music, their appreciation, how they access and the factors that influence their closing to buy. A great perceptiveness for pop and rock music was found from the result, focus on music itself and the obvious predilection for low price products were in addition shown in the study. The potential reasons for these phenomena were discussed later, followed by a similarity of findings and the assumptions as rise up(p) as the deduction for future research. Introduction 1. General data on China China, (Peoples Republic of China), is the third Largest estate in the world, next to Canada and Russia, it has an field of 9.6 million square kilometers, or star fifteenth of the worlds landmass. There are 23 provinces, 5 autonomous regions, 4 municipalities and 666 cities in China. 2. Basic facts on China Figure 1 the statistic of Chinese Economic in 2002 and 2003 Economic indicators         2002         2003          nourish         Growth (%)          mensurate         Growth (%) Gross Domestic crossroad (US$ bn)         1,233.7         8         1,406         9.1* Urban per capita income (US$)         928.1         13.4         764.7         9.0 Rural per capita income (US$)         298.3         4.8         217.1         3.8 Fixed assets investment (US$ bn)         373.7         17         417.1         29.

6 Consumer goods retail sales (US$ bn)         492.9         8.8         495.2         8.9 Exports (US$ bn)         325.6         22.3         438.4         32.9 Import (US$ bn)         295.2         21.2         412.8         39.1 Foreign coin reserves (US$ bn)         286.4         34.9         403.3         40.8 * substantial growth The real GDP grew markedly by 9.1% in the year... This research piece on lots of facts which relates the man of China, particularly on client analysis. I think more or less Chinese students nowadays would screen out of to downland music than buying a CD from music store. well done! If you want to restore a full essay, linear perspective it on our website: Orderessay

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